Date: Saturday, March 15, 2014
Topic: Introduction to Behavioral Finance
Speaker: Richard Lehman, Instructor, University of California Berkeley; Author; Investment Adviser
Behavioral finance is an important new field that combines psychology with conventional economic and financial theory to explain why people (including professionals) are prone to making irrational financial decisions. Knowledge of behavioral finance principles can reveal how we make investment decisions and enable us to become much more effective as a result. We have not had a presentation on this topic before at our chapter meetings.